Fashion events and the generation of new leads
Fashion is one of the most important and competitive sectors for the Italian trade balance. Its growth is constant: according to Confindustria Moda in 2018 company turnover increased by 0.9% compared to the previous year. The fashion industry events organization acquires a strategic value with a view to increasing brand awareness and consolidating corporate identity.
The success of an event is measured not only by the audience, but also by factors that directly benefit the company, such as lead generation and increased consumer engagement. Results achievable only if the planning is based on careful planning. Contacting specialists in the organization of events in the fashion industry such as Target Motivation becomes an obligatory choice.
Thanks to a dynamic approach, to operations on national and international territory and to a unique know-how, Target Motivation is the perfect partner for organizing events and conferences in Italy and abroad. Activity that has been taking place for over 30 years.
Why use the skills of Target Motivation for fashion events and fashion shows
Target Motivation is the only referent for organizing events taking care of every aspect: concept, design, layout, logistics and communication. A work resulting from collaboration with selected professionals (designers, graphic designers, guides, hostesses, etc.) and numerous partners and suppliers all over Italy.
The planning of the event starts with a creative idea, which aims to enhance the brand and is the basis for processing the claim, naming and creating graphics for the event. The use of augmented reality and advanced rendering programs allows the customer to touch the preparations with their own hands even before they are made, with an optimal yield of textures and materials.
The Design & Technology department of Target Motivation then proposes innovative solutions for the presentation of the event, such as holographic displays, autostereoscopic 3D screens and virtual reality applications for Gear VR and Oculus Rift.
Taking advantage of specialized figures, the company also provides the photo shooting and the production of high quality videos. Designers, graphic designers and copywriters work in concert to develop the communication of the event, which is advertised by implementing effective social media marketing strategies.
The proposed organization of fashion events for Target Motivation includes the coordination of personnel, recruited and managed directly by the company. To fully meet the needs of companies operating in the fashion world, there are also ad hoc services for fashion shows, such as model casting, directing direction, set design, audio services and musical accompaniment.
Fashion events in Italy and abroad
Let’s live memorable experiences