Food & Beverage sector fairs and events, a strategic moment to strengthen the business
Although the web has profoundly changed consumer habits, the organization of food events is still today one of the main marketing tools for the entrepreneurial realities of the food sector. Participation in fairs and events represents an opportunity for companies in the food & beverage sector to improve brand image.
The visibility guaranteed by the event determines an increase in brand awareness, as it allows the company to be known and appreciated by hundreds of potential customers. At the same time the company has the opportunity to evaluate the offer of competitors and make contacts with other operators in the sector, with a view to establishing partnerships to increase the turnover.
In short, in a few days a well-designed exhibition space can bring benefits to the company that would otherwise be achieved only after months of work. To fully exploit the potential of these events, however, it is necessary to resort to the assistance of a company specialized in organizing food industry events, which is able to correctly convey the brand values and structure an effective communication plan.
The choice of Target Motivation as a communication agency and organization of food events
Operating in the event management for over 30 years, Target Motivation accompanies the client companies in creating the perfect event taking care of the design phase, the logistic aspect, the communication and the creation of stands.
The company organizes and manages events all over Italy, always guaranteeing a service that is up to expectations thanks to a network of collaborators that extends globally. Qualified personnel support the customer also in events abroad, ensuring complete assistance and management of any unexpected events.
The activities conducted by Target Motivation in organizing food sector events include product launches, with a 360-degree service that starts with the analysis of the market and includes the entire management of the event.
Professional figures with in-depth marketing skills work on packaging design and product naming. Graphic and claim are then created. Online and offline campaigns are drawn up for the publicity of the new product.
Target Motivation also carries out conventions, meetings and sales network meetings. Events for which it identifies the location, the preparation of the rooms and the F & B services. It also plans transfers and overnight stays at the hotel at favorable prices due to the relationships established with important Italian and international hotel chains.
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