Successful Incentives, Events, Conferences since 1985 in Italy
Successful Incentives, Events, Conferences since 1985 in Italy

+39 041 239 2670

40 years
of event INNOVATION.

DMC in Italy: Target Motivation arrange conventions, incentives, meetings and events

Target Motivation is a young and creative team that works with companies, putting together innovative and high-value events in Italy.
We draw on the experience of our professionals, designers and consultants 
from all different backgrounds: institutional, fashion & luxury, pharma, automotive, energy & tech and other industries.

For conventions, product launches, incentive trips, medical-scientific conferences, motivational campaigns, roadshows and trade fairs, Target Motivation is your ideal, reliable partner to ensure the success of your corporate events, as well as business and leisure group trips.

We start from the ideas and objectives proposed by companies and institutions, putting together unique events with guaranteed results
We effectively communicate the client company’s spirit, working in steps starting from the concept and format of the event.

It is to the team that Target Motivation owes its success in Italy and abroad. 
We have consolidated relationships with more than 1,500 suppliers for Italy alone, as well as local representatives and event managers to make sure we’re on-site at all times to efficiently handle any issues that might unexpectedly come up.
We work with professionals around the globe and establish relationships based on trust, which we cultivate through a continuous exchange of ideas, and which has culminated in NET Tam, boasting 23 affiliates.

Amaze with a private visit.

Discover more

Conquer with an elegant dinner with view.

Discover more

Reveal with a treasure hunt.

Discover more

Discover the handmade productions.

Discover more

Entertain your guests.

Discover more

Consolidate the strength of the team.

Discover more

Learn by experimenting.

Discover more

We are familiar
with the territory

Target Motivation is always up to step and focused on researching the latest trends in the MICE and luxury leisure market. The agency works nationwide and relies on an extensive network of partners and venues – including chain hotels, botique hotels, historic residences and the most unusual places such as greenhouses, racecourses and stadiums, – in addition to local contacts, ensuring the organisation of events all throughout Italy and abroad with utmost client assurance and trust.


Target Motivation boasts more than 35 years’ experience in the Italian event industry. A team of professionals with highly specialised skills designs every project in total alignment with the client’s budget. Target Motivation works and collaborates with a team of young, passionate, qualified people specialised in dealing with all needs and requests, whether in relation to design, communication or logistics, which are at the heart of every event.


We never settle. We start with the client’s idea and create a tailor-made event up to step with the times. Guided by the concept and format, we create an event that best reflects the brand’s personality and objectives, whether the aim of the event is to motivate and engage employees, foster company relations and communication, encourage collaboration and a team spirit, reward a group of executives and managers/dealers, or provide training and education.

Valuable numbers

37 years in the business of organising scientific and institutional conferences and events, business groups in Italy and abroad, incentive trips, leisure groups and individuals. 

40 professionals split into 3 main work teams: event admin and business travel, logistics, and event graphics & design.

80 loyal clients in various industries: automotive, banking and finance, energy and hi-tech, pharmaceutical, institutional and luxury & fashion.

300+ events per year, +1,500 Italian suppliers and 23 affiliate partners worldwide


Designer format and experience team.

Beauty is what guides the design of our events. We work to specification with tailor precision, just like in a tailor’s shop, searching for and discovering original places and venues, forging lasting relationships with our clients.
Ever-present, dedicated support, guiding the client at every stage of the project, starting from the event concept.
Discover our team

Eco-friendly Projects

Target Motivation promotes eco-sustainable practices through the development of low-impact programs and experiences for MICE events.
Target Motivation joins the Food for Good project for the recovery of food surpluses from events, led by Federcongressi & Eventi, and in collaboration with the non-profit organisations Banco Alimentare and Equovento.
Together with our creative designers, we set up the space in the most sustainable way, extending the life of the PVC graphics used in the events, transforming them into cool objects such as bags, cases, or other items to support a social cause.
We organise team building events where participants’ manual skills and creativity are used to forge relationships between people and support socially responsible projects.
We follow the guidelines of the main certifications so that every event is an opportunity for real environmental action and social responsibility.

Discover more

Healthcare & Pharma

Target Motivation is a PCO - Professional Congress Organiser and CME accredited provider. A dedicated team is responsible for the vertical management of the scientific and organisational secretariat, logistics (flight and train ticket planning, transfers, hotels, restaurants), graphics and design (stands, installations and set design), but also digital and hybrid conference events.

Target Motivation stands out thanks to its ability to establish long-lasting relationships with authorities, airlines and local suppliers, leading to insurance policies stipulated to protect the company and its clients, covering them against damage and ensuring competitive policies and budget-friendly conditions.
Discover more
Case study
Pain Medicine in Latin-America, Fondazione Menarini, Lima, Perù

Banking and Insurance

We improve innovation in the insurance and banking industries. We plan events and gala dinners in special environments: for example, in theaters such as La Fenice, the Arena, La Scala soon after an exclusive visit of the teathre or access to a show rehearsal.

We select the most interesting opportunities for our customers i.e. by following the annual calendar of the most important Italian theaters and we propose locations and activities such as team building based on the event format and the company's objectives. Locomotives of vintage trains can become “locations for the event” where participants can also have tastings and listen to actors who tell stories from the countryside.
Discover more
Case study
190th Anniversary Convention, Generali, Venice


With over 20 years of experience in the automotive industry, we have experienced various event formats with a proven success in achieving business and sales & marketing objectives for the automotive industry sector.

The latest technologies, such as 3D holograms, allow us to create an immersive world where people and things have three dimensions. With the virtual reality we reduce distances or we break down barriers. We can make marketing events truly involving by developing completely branded virtual and augmented reality environments to launch new products, i.e..
Discover more
Case study
Automotive Luxury Pre-selling in Frankfurt & London

Luxury & Fashion

Small details for big results: we accompany our clients deep diving into any event aspect, from planning to management. At Target Motivation we have always been close to the fashion and luxury craftsmanship and companies, taking care of every event aspect such as fashion shows, roadshows, inaugurations, conferences, photo and video shootings: from concept to backstage through lighting, sound, music, catwalk, DJ-seats, catering, security service, hostess and steward service, reception and secretarial service, transfers and travel, videos and photos
Discover more
Case study
International Luxury Conference, Waldorf Astoria, New York Times, Automobili Lamborghini
Sfilate moda

Energy & Tech

Attention to the issue of climate change is growing and strengthened by the need of preserving the Earth.
We support our most sensitive customers such as those in the Energy & Tech sector by proposing events attentive to the theme of green and waste by using technologies and solutions to reduce the footprint impact of the event.
The main point of each event is the logistics that must be managed in the best possible way to ensure impact containment.

Furthermore, one of the priorities is to reduce the ecological footprint that is connected to the generation of electricity to power the activities of the events. Click on the link to learn more about what we do for the Energy & Tech sector.
Discover more
Case study
Wind Power Plant Inauguration, Edison, Sicily

Valuable events in the meeting industry in all sectors

Among our customers we include companies from the food, the basic metal production industries, and the construction sector. We arrange large and small events on a national and international scale for SMEs and large enterprises, suggesting concepts in line with the brand, the budget, and the goals.

The basic ingredients of any of our events and incentive trips are sustainable logistic solutions, tailored solutions and authentic experiences.

Some brands

Some shots from our events


Via Torino 151/e

30172 Venezia Mestre (VE) - Italy

Tel. +39 041 2392670

HTML map

ISO 9001 certification, Model 231, ECOVADIS certification.

ECM and EACCME Provider.






© 2023 Copyright Target Motivation - P.IVA 02057670271 - Privacy policy - Cookie policy - Terms of Service

Book a free consultation
Book a free consultation