Congresses

20th SIECVI National Congress – “The New Normalcy”

Target Motivation took care of the organisation of the 20th SIECVI National Congress in Venice, transforming a scientific appointment into a symbolic experience of restart. With 700 participants and 15 sponsors, the event marked the return to presence after the pandemic, under the naming “The New Normalcy” – a concept devised by our team to celebrate the reconnection of the medical community.

An Atmosphere of Rebirth

We designed every detail to give substance to the theme of restart:

– Emotional theme song and walk-in: a video projection with evocative images of Venice and an original soundtrack introduced the event, unifying plenary and rooms in a moment of strong impact.

– Dynamic lighting: specially designed lighting scenes punctuated the sessions, creating a visual rhythm between scientific speeches and moments of discussion.

– Coordinated graphics: the congress visual (medical icons fused with liquid elements, symbolising transformation) was used in all the rooms, from monitors to documentation.

Tailor-made Logistics

The plenary room (500 seats) hosted the main sessions with sharp projections and immersive audio, while three parallel rooms (100 seats each) facilitated the workshops in an intimate yet technologically advanced atmosphere. The social dinner, in an exclusive Venetian location, rounded off the experience with a light setting that echoed the theme of the event.

Beyond the Scientific Objectives

Thanks to a creative direction attentive to details, the congress became a concrete symbol of the “new normal”: not only professional updating, but the re-appropriation of shared space, enriched by an engaging and meaningful aesthetic.

Siemens and its Partners: An Event Signed by Us

When Siemens asked us to design an event for its most important distributors, we jumped at the chance to turn a simple business meeting into a memorable experience. We wanted to take care of every detail of this annual event that combines work and relationship in perfect balance.

The 2023 edition saw us at work between Modena and Maranello, symbolic territories of Italian excellence. We chose iconic locations that spoke of tradition and innovation, just like the relationship Siemens wants to build with its partners. An exclusive resort for overnight stays, state-of-the-art meeting spaces but with that warmth that only Italian hospitality can give.

For two intense days, we orchestrated a perfect rhythm between institutional moments and informal occasions. Work sessions alternated with tastings of typical products, because we know that the best agreements are often born at the table. We designed flexible spaces that could transform from conference area to convivial lounge in a few minutes, with discreet but ever-present technology.

We paid particular attention to creating an atmosphere that broke down barriers. Distributors who normally compete with each other found themselves in a protected environment where they could freely confront each other. Round tables instead of terraced tables, lighting designed to create intimacy without sacrificing professionalism, set-ups that recalled the world of electrics without being too didactic.

Our most important work? The one you can’t see. The perfect direction that allowed 55 people – including Siemens managers and representatives of the main Italian distribution companies – to feel at ease, to concentrate on the content without worrying about anything. From the logistics of travel to the selection of menus, every choice was made with the thought of how best to bring out the value of this ten-year partnership.