Incentives

Siemens and its Partners: An Event Signed by Us

When Siemens asked us to design an event for its most important distributors, we jumped at the chance to turn a simple business meeting into a memorable experience. We wanted to take care of every detail of this annual event that combines work and relationship in perfect balance.

The 2023 edition saw us at work between Modena and Maranello, symbolic territories of Italian excellence. We chose iconic locations that spoke of tradition and innovation, just like the relationship Siemens wants to build with its partners. An exclusive resort for overnight stays, state-of-the-art meeting spaces but with that warmth that only Italian hospitality can give.

For two intense days, we orchestrated a perfect rhythm between institutional moments and informal occasions. Work sessions alternated with tastings of typical products, because we know that the best agreements are often born at the table. We designed flexible spaces that could transform from conference area to convivial lounge in a few minutes, with discreet but ever-present technology.

We paid particular attention to creating an atmosphere that broke down barriers. Distributors who normally compete with each other found themselves in a protected environment where they could freely confront each other. Round tables instead of terraced tables, lighting designed to create intimacy without sacrificing professionalism, set-ups that recalled the world of electrics without being too didactic.

Our most important work? The one you can’t see. The perfect direction that allowed 55 people – including Siemens managers and representatives of the main Italian distribution companies – to feel at ease, to concentrate on the content without worrying about anything. From the logistics of travel to the selection of menus, every choice was made with the thought of how best to bring out the value of this ten-year partnership.