PRODUCT LAUNCH EVENT for a global biopharmaceutical leader, Torino (Italy)
Venue: OGR Officine Grandi Riparazioni & Reggia di Venaria
Guests: 300 dermatology experts and medical professionals
A Creative Format Blending Tradition and Innovation
For this event, we crafted a format that emphasized the company's rich history while embracing its forward-thinking vision. The OGR Officine Grandi Riparazioni was the ideal setting—an iconic venue representing transformation, mirroring the product’s innovation.
The event concept was inspired by the train journey, used as a storytelling device to guide attendees through an immersive experience from past to future.
A High-Impact Setup: Fabric, Lights & Immersive Design
- 30+ sqm of LED walls to enhance the stage, hosting 45 expert speakers.
- A dynamic space divided by fabric walls and light effects, creating a stunning transparency effect, where the fabric wall "disappeared" under specific lighting to reveal the dining area.
- A fully immersive journey, with branding inspired by railway stations.
- A gala night at the Reggia di Venaria, featuring an advanced 140-meter-long scenic setup.
A Multi-Channel Communication Strategy
We developed a comprehensive communication plan, integrating both online and offline elements:
✅ Printed invitations styled as train tickets
✅ Automated email campaigns to engage attendees before the event
✅ Dedicated website with all logistical and practical details
✅ Engaging video teasers, featuring a Sky journalist who also acted as the event's host
✅ Pre-event surveys to gather insights and post-event feedback forms to assess engagement
Trusted Supplier Network for Unmatched Reliability
Thanks to our extensive experience, we rely on a well-established network of trusted suppliers, ensuring top-quality, customized solutions at every stage of the event.
Conclusion
This was more than just an event—it was a memorable experience, bringing innovation and storytelling together in a powerful way. A satisfied client who continues to trust Target Motivation year after year.
Looking to create an unforgettable corporate event? Contact us today and let’s bring your vision to life.
Product Launch, UCB, Motor Valley
With our client from the pharma sector, we have arranged an internal product launch event taking care also of the design and comms of the event project. In fact, we have played with the letters of the name of the new product using them also in the event name. We have chosen a format that was in line with the client's identity: ambition, rigor, attention to detail, teamwork, sense of belonging are the main concepts on which we have worked to develop this format in the best possible way.
Excellence in the performance of the strategic plan is so crucial for our client. Therefore, we chose a dynamic format in the Motor valley.
We took care of the;
- Event Concept
- Private visit to the historic car museum par excellence
- Team building with race simulators
- Team building "tyre change"
- Social dinner
- Catering service
- Hotels and Transfers
- Graphic concept, graphic declinations on the various communication elements and relative printing executives
- Stage and backdrop set-up, integrated with AVL service
- Communication elements (e.g. totems, dinner menus, backdrops for photo booths..) and immersive scenography of the room
- Organizational secretariat
- Pre-event gadgets and post-event "thank you" gift
Opening of Airport Terminal, Milan Malpensa
For the opening of terminal C (intercontinental flights) at Milan-Malpensa, Target Motivation organised an open-door family day. A huge event – open to all with an opening ceremony – for an entire weekend.
5,000 people expected. An effective turnout of 10,000 people over two days of meetings and entertainment, where the location became a product and was presented to authorities, airlines, journalists, suppliers and citizens.
An entire floor of the terminal was set up to host animation, inflatables and lots of games to entertain children.
On one of the three floors, an exhibition area was also set up with individual stands for the airlines flying to Malpensa.
A stage was even set up with musical entertainment and cabaret with well-known faces from the Italian music scene and Zelig comedians, supported by radio DJs narrating the live broadcast.
Target Motivation looked after the security and permits, the installation of the children’s play area, stand set-up, catering, hostesses and the two-day program in agreement with the Municipality of Milan and Malpensa Airport.
Incentive Trip, Audi Twin Cup, Siena and Surrounds
We have organised a number of Audi incentive trips in Italy and abroad.
The Audi Twin Cup is an award program for the best Service, Client and Technical managers in the Audi Italy service network.
It was a often a two-day incentive trip with overnight stay in a luxury hotel, including dinner and evening entertainment.
For Audi (parent company) we proposed 3 destinations, promoting the value of the local territories and proposing three different experiential programs for each one: culture, adventure, food & wine.
One of the destinations selected by the company was Sienna with its adventure program.
The selected activities were:
ENDURANCE RACE - timed free trials lasting one hour with a change of driver every 15 minutes for each team. Target Motivation was given access to a 12 km dirt road to use for test drives. The Audis were brought to the Crete Senesi specifically for the endurance race.
TRUFFLE TOUR - guests accompanied by experienced truffle hunters were guided through the Sienese woods with truffle dogs. An aperitif with truffle tasting followed.
Incentive Trip, Fujitsu, Amalfi Coast
An incentive trip in Italy for 250 guests with a three-day tour of the Amalfi Coast.
Target Motivation involved as many as 12 tour guides to accompany guests on the tour of the Pompeii excavations.
The second day was dedicated to a boat tour of the Amalfi Coast with guests disembarking in Capri and Anacapri for a guided excursion.
The third day was dedicated to visiting the sights of Sorrento.
Particular emphasis was placed on moments of relaxation and gala dinners. A stand-out event was the fancy-dress dinner in a Neapolitan castle where the group was treated to ancient cuisine re-enacted for the occasion, featuring dishes with the flavours of yesteryear.
The group had a great visit to a railway museum and had lunch in the locomotive pavilion.
Incentive Trip, Mauritius, Arag
We accompanied and organised an incentive trip to Mauritius for about fifty Arag employees, for 5 days and 4 nights. A single objective: to ensure the guests and their families enjoyed a rewarding, happy, regenerating holiday.
The incentive trip included:
- a visit to Black River Bay to see the dolphins surrounded by clear waters and a preserved sea;
- the Casela natural park in Flic en Flac, stretching across 14 hectares. Guests spotted zebras, giraffes, rhinos and were able to take a tandem ride through the savannah landscape.
- Guests also enjoyed scuba-diving in the crystal-clear waters of the eastern islands and visited Ile des Deux Cocos, an island with a house-museum where friends of one of the first British governors of Mauritius were once entertained.
Opening Ceremony, Superjet, Venice
The Royal Thai Air Force presented its new Superjet in Venice with the organisational support of Target Motivation. A hangar at Venice’s Marco Polo airport was hired for the occasion, to house several jets open for viewing.
The event was attended by some sixty guests, including VIPs such as ministers and representatives of the Thai air force, who were escorted to the airport hangar to witness the presentation of the new aircraft.
Target Motivation took care of permits and security, guest flights and transfers, the airport hangar installations, overnight stays in luxury hotels in Venice and an exclusive guided tour of the city for the VIP guests.
Launch of a New Art Volume by Menarini, Press Conference, Venice
Two days under the banner of art history in keeping with the tradition of the Menarini pharmaceutical group, which, on occasion of the new publication on Giorgione, organised a get-together in Venice, in the very location that made the renowned painter famous.
Target Motivation planned the entire weekend: from the choice of the spectacular institutional location to the gala dinner and guests’ exclusive visit to the Gallerie dell'Accademia accompanied by a tour guide passionate about the Renaissance, who explained all there is to know about Giorgione and the Italian Renaissance.
There was no shortage of distinguished guests from the world of art and cultural journalism, all welcomed with care and precision.
Innovation and Transformation of the Banking System, Venice
During the “Innovation and Transformation of the banking system” conference held in Venice, CSE - Consorzio Servizi Bancari celebrated the 50th anniversary of the leading provider of all-round IT services to financial institutions, payment institutions, financial services companies, AMCs, and Italian branches of foreign banks, with a truly elegant event.
The conference involved about one hundred prominent delegates such as the Deputy Head of the Financial Supervision Directorate of the Bank of Italy, Ms. Mercanti, and a host of eminent journalists who participated in the press conference preceding the event and were treated to moments of entertainment.
In addition to searching for suitable locations and managing administrative services, Target Motivation also managed the event's direction, meticulously coordinating all logistical aspects: from hostesses to transfers, assistance for guests’ escorts and the experiences accompanying the institutional moments.
Precisely in connection with these experiences, Target Motivation organised exclusive visits to the spectacular Church of San Rocco and a very sophisticated gala dinner at the Teatro la Fenice in Venice.
Ferma Forum, Institutional Event, Venice
The FERMA association is comprised of 22 European risk management associations. They represent almost 5000 risk managers, professionals that work in a broad range of business sectors. FERMA acts on their behalf at European level and promotes the risk management profession.
In the Palazzo del Cinema in Lido, the Federation of European Risk Management Associations involved Target Motivation in the organisation of an international forum with 1,500 international delegates for three days of work.
Target Motivation organised the Forum, looking after:
- keynote speaker travels,
- transfers,
- administration,
- set-up of exhibition spaces,
- coordination between transport, catering and hotel suppliers.
There was no lack of entertainment with plenty of social dinners and musical shows. Moreover, the entire exhibition area was put together by Target Motivation's event graphics and communications team. It also managed the best stand award and gadgets for guests.
