Annual Convention for the Automation Sector in Riccione

For an international leader in automation and industrial technology, we managed an annual convention in Riccione dedicated to employees and the sales force.

The project brought together 500 participants over three days of technical training, strategic alignment and networking, with Palariccione as the main event venue and selected hotels within walking distance.

Technical training and internal alignment

The convention was designed as a key internal appointment to update skills, share strategies and strengthen alignment across the company’s different business functions.

The programme created a structured opportunity for dialogue among employees, sales agents and business teams, turning technical training into a shared growth experience.

Networking and sense of belonging

Beyond the training component, the event had a strong relationship-building role.

The convention became the most important annual meeting moment for the corporate community: an opportunity to create professional connections, strengthen dialogue between teams and consolidate a sense of belonging within the organisation.

Sustainable logistics and destination value

The choice of Riccione and Palariccione made it possible to build an accessible, dynamic event with efficient guest flow management.

Hotels within walking distance reduced the need for transfers, improving the participant experience and helping limit the environmental impact. The organisation also prioritised local suppliers for catering, technical services and operational support, enhancing the destination while ensuring execution quality.

This case study shows how an annual convention for the automation sector can become a strategic tool to combine training, networking and sustainability. When technical content, logistics and destination are designed as parts of the same system, the event strengthens skills, relationships and corporate culture.