Bmw, Italian Launch of Coupè 4 Series

Launch event in Italy with the development of co-marketing activities.

Target Motivation's role:

Development of communication, graphics and supporting material for online and offline communication related to the car launch.

Development of activities to involve partners, among which:

• Virgin Active,
• Airports of Milan, Rome, Venice, Naples,
• Shopping centres such as McArthurGlen, Designer Outlets,
• Cultural spaces such as Palazzo delle Stelline, Milan.
• Production of installations,
• Organisation of entertainment activities,
• Administration and material logistics,
• Hostess service.