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International Convention, Scania, Stockholm

Target Motivation has organised several conventions for Scania, with the most complex one being in Sweden for the top 200 clients/workshop managers in Italy.

Target Motivation was also responsible for defining the event's claim “DA STRADE DIVERSE, VERSO UN UNICO OBIETTIVO” (“from different roads, towards a single goal”), travel and transfers for clients/workshop managers, and the installations.

Each client/workshop came from a different part of Italy. “Everyone has their own life and their own road to follow, but all roads meet and head in the same direction: SCANIA.”

Herein lies the basis of the convention at the Swedish parent company.

Target Motivation handled departures from the Italian airports of Rome/Linate and Malpensa/ Ancona/Bologna/Florence/Bari/Turin/Lamezia Terma/Verona. Each airport was manned by a hostess who managed individual departures heading to Stockholm. Upon their arrival, guests were taken to the hotel selected for the three-day convention on-board private, Scandia-branded minibuses.

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