International Luxury Conference, Waldorf Astoria, New York Times, Automobili Lamborghini, in Paris, NYC and Dubai

The event co-organised by Target Motivation was curated by The New York Times and included workshops and meetings with the participation of the most important CEOs and Managers of global luxury brands, held at the Trianon in Versailles.

Target Motivation’s role was to develop the partnership between the stakeholders involved for an event that served as the spin-off for a global collaboration with Waldorf Astoria Driving Experiences.

The top male and female clients of Waldorf Astoria were given the opportunity to test drive Automobili Lamborghini models as part of a lead generation activity, a joint global communication initiative to enhance the brand awareness of the brands involved. Throughout the event's development in the various cities, influencers, journalists, and experts in the automotive, hospitality, and luxury sectors were coordinated.

In the photo, the men’s set we prepared for the guests.

Target Motivation coordinated the logistics for the NYT events in France, the USA, and the UAE.

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