Luxury Event for the High Jewellery Sector in Venice

For an international high jewellery maison, we designed a luxury event in Venice dedicated to the presentation of a new collection, with an exclusive pre-order opportunity.

The format involved 200 international guests, including VIPs and influencers from different countries, combining brand experience, high-end hospitality and commercial strategy.

A tailor-made experience for every guest

Each couple was accompanied by a dedicated sales representative and could shape their stay through a selection of personalised activities.

Five-star hotels, branded private boats, dedicated beauty services and à la carte experiences turned every touchpoint into a coherent part of the relationship with the brand.

Venice as the setting for exclusive experiences

The programme gave guests access to distinctive locations and experiences across the city: breakfast at the Scala Contarini del Bovolo belvedere with a La Fenice soprano, historic ateliers, backstage access at Teatro La Fenice, glassmaking workshops, a tiara experience and a helicopter tour over Venice and the Dolomites.

The collective highlight took place at Scuola Grande di San Rocco, with dinner and collection presentation in a setting designed to combine storytelling, product and desire.

Selling integrated into the brand experience

The commercial component was embedded into the experience with particular attention to privacy.

At the end of the stay, guests were able to revisit the collection during a final private boat transfer and complete their pre-order in a discreet and highly personal setting.

The format generated a 78% pre-sales rate, coordinating 200 international guests, more than 40 private boats, 15 simultaneous exclusive experiences and an operational team of 80 people. A concrete example of how experience design, hospitality and selling can work together to turn exclusivity into measurable commercial results.