Motivational Incentive on the Amalfi Coast

For a European sales network, we managed a motivational incentive on the Amalfi Coast dedicated to the brand’s top-performing resellers.

The project took place from 11 to 15 September 2019 between Sorrento and the Amalfi Coast, bringing together around 200 participants over five days of hospitality, excursions, networking and celebratory moments.

A high-impact destination experience

The Amalfi Coast was selected to offer participants an authentic, exclusive and memorable Italian experience.

The programme included a day in Capri and a tour along the coast, with stops in Positano, Amalfi and Ravello, turning the destination into a driver of recognition, relationship-building and emotional engagement.

Complex logistics for an international group

To manage a group of almost 200 people, we coordinated hospitality, transfers and activities in a destination with significant logistical complexity.

The programme included the privatization of a hydrofoil for two consecutive days and the use of 10 private minibuses for ground transfers, ensuring smooth operations between sea, coast and the different venues involved.

Themed dinners and experiential gala dinner

The evening programme was built around four high-impact dinners, combining hotel-based moments, sea-view venues and a final gala dinner in a medieval castle.

A welcome dinner under a citrus grove, a poolside evening, a panoramic sunset dinner and a gala dinner with flag throwers, electric violins, a Selfie Mirror and a live band gave the incentive a dynamic, celebratory and memorable rhythm.

This case study shows how a motivational incentive can become a strategic tool to reward top performers, strengthen relationships with the sales network and increase brand belonging. When destination, logistics, hospitality and entertainment are designed as parts of the same journey, the incentive trip creates relationship value and a lasting memory.