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Product Launch

Opening of Airport Terminal, Milan Malpensa

For the opening of terminal C (intercontinental flights) at Milan-Malpensa, Target Motivation organised an open-door family day. A huge event – open to all with an opening ceremony – for an entire weekend.

5,000 people expected. An effective turnout of 10,000 people over two days of meetings and entertainment, where the location became a product and was presented to authorities, airlines, journalists, suppliers and citizens.

An entire floor of the terminal was set up to host animation, inflatables and lots of games to entertain children.

On one of the three floors, an exhibition area was also set up with individual stands for the airlines flying to Malpensa.

A stage was even set up with musical entertainment and cabaret with well-known faces from the Italian music scene and Zelig comedians, supported by radio DJs narrating the live broadcast.

Target Motivation looked after the security and permits, the installation of the children’s play area, stand set-up, catering, hostesses and the two-day program in agreement with the Municipality of Milan and Malpensa Airport.

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We are good listeners. We transform your ideas into reality. We respect the company's brand identity, but if we can, we go all out for you: we're the ones behind the flying kilometre in the lagoon in Venice, and also the ones who paraded a truck carrying models walking the runway in a spectacular location. We’ve done countless things with our clients: just enquiry us!