Porsche Product Launch

At the prestigious Kioene Arena in Padua we organised an exclusive event for the launch of the new Porsche Cayenne, a car that symbolises strength, dynamism and sporty performance. More than 500 guests attended a unique evening designed to celebrate the power and sporting spirit that have always characterised this iconic model.

The evening was built around a central theme: strength and sport. That is why we created several sports areas within the arena, where local and national athletes from different disciplines such as basketball, volleyball and boxing performed. These were not only spectacular performances, but also moments of direct involvement, when the athletes interacted with the guests, inviting them to play and challenge each other in small friendly matches, making the experience even more immersive and fun.

Instead of the traditional stage, we created a real central ring, symbolising strength and competition, which dominated the scene throughout the evening, perfectly representing the sporting soul of the new Cayenne.

To complete the atmosphere, we set up eight food trucks with a varied selection of high-quality dishes, designed to satisfy all tastes and keep the guests’ motivation high during the event.

Entirely designed and built by us, we took care of every detail to ensure an immersive and memorable experience, in perfect harmony with Porsche’s values and the innovative character of the new Cayenne.