PRODUCT LAUNCH EVENT for a global biopharmaceutical leader, Torino (Italy)

Venue: OGR Officine Grandi Riparazioni & Reggia di Venaria
Guests: 300 dermatology experts and medical professionals

A Creative Format Blending Tradition and Innovation

For this event, we crafted a format that emphasized the company's rich history while embracing its forward-thinking vision. The OGR Officine Grandi Riparazioni was the ideal setting—an iconic venue representing transformation, mirroring the product’s innovation.

The event concept was inspired by the train journey, used as a storytelling device to guide attendees through an immersive experience from past to future.

A High-Impact Setup: Fabric, Lights & Immersive Design

• 30+ sqm of LED walls to enhance the stage, hosting 45 expert speakers.
• A dynamic space divided by fabric walls and light effects, creating a stunning transparency effect, where the fabric wall "disappeared" under specific lighting to reveal the dining area.
• A fully immersive journey, with branding inspired by railway stations.
• A gala night at the Reggia di Venaria, featuring an advanced 140-meter-long scenic setup.

A Multi-Channel Communication Strategy

We developed a comprehensive communication plan, integrating both online and offline elements:

✅ Printed invitations styled as train tickets
✅ Automated email campaigns to engage attendees before the event
✅ Dedicated website with all logistical and practical details
✅ Engaging video teasers, featuring a Sky journalist who also acted as the event's host
✅ Pre-event surveys to gather insights and post-event feedback forms to assess engagement

Trusted Supplier Network for Unmatched Reliability

Thanks to our extensive experience, we rely on a well-established network of trusted suppliers, ensuring top-quality, customized solutions at every stage of the event.

Conclusion

This was more than just an event—it was a memorable experience, bringing innovation and storytelling together in a powerful way. A satisfied client who continues to trust Target Motivation year after year.

Looking to create an unforgettable corporate event? Contact us today and let’s bring your vision to life.