Product Launch, UCB, Motor Valley

With our client from the pharma sector, we have arranged an internal product launch event taking care also of the design and comms of the event project. In fact, we have played with the letters of the name of the new product using them also in the event name. We have chosen a format that was in line with the client's identity: ambition, rigor, attention to detail, teamwork, sense of belonging are the main concepts on which we have worked to develop this format in the best possible way.

Excellence in the performance of the strategic plan is so crucial for our client. Therefore, we chose a dynamic format in the Motor valley.


We took care of the;

• Event Concept
• Private visit to the historic car museum par excellence
• Team building with race simulators
• Team building "tyre change"
• Social dinner
• Catering service
• Hotels and Transfers
• Graphic concept, graphic declinations on the various communication elements and relative printing executives
• Stage and backdrop set-up, integrated with AVL service
• Communication elements (e.g. totems, dinner menus, backdrops for photo booths..) and immersive scenography of the room
• Organizational secretariat
• Pre-event gadgets and post-event "thank you" gift