SIECVI Congress

20th SIECVI National Congress – “The New Normalcy”

Target Motivation took care of the organisation of the 20th SIECVI National Congress in Venice, transforming a scientific appointment into a symbolic experience of restart. With 700 participants and 15 sponsors, the event marked the return to presence after the pandemic, under the naming “The New Normalcy” – a concept devised by our team to celebrate the reconnection of the medical community.

An Atmosphere of Rebirth

We designed every detail to give substance to the theme of restart:

– Emotional theme song and walk-in: a video projection with evocative images of Venice and an original soundtrack introduced the event, unifying plenary and rooms in a moment of strong impact.

– Dynamic lighting: specially designed lighting scenes punctuated the sessions, creating a visual rhythm between scientific speeches and moments of discussion.

– Coordinated graphics: the congress visual (medical icons fused with liquid elements, symbolising transformation) was used in all the rooms, from monitors to documentation.

Tailor-made Logistics

The plenary room (500 seats) hosted the main sessions with sharp projections and immersive audio, while three parallel rooms (100 seats each) facilitated the workshops in an intimate yet technologically advanced atmosphere. The social dinner, in an exclusive Venetian location, rounded off the experience with a light setting that echoed the theme of the event.

Beyond the Scientific Objectives

Thanks to a creative direction attentive to details, the congress became a concrete symbol of the “new normal”: not only professional updating, but the re-appropriation of shared space, enriched by an engaging and meaningful aesthetic.