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Alessandro Sbrogiò is an entrepreneur, father, and grandfather. He launched Target Motivation in 1985 at the age of 27.

After a secondary school in tourism and thanks to his interest in the world of travel, he first collaborated with a tour operator and then with some partners he founded Target Travel, an incoming company that launched Target Motivation. In the meantime, he studied business economics at Ca' Foscari University.

He interrupted the university and started again his studies in political science.  Finally, he obtained a degree with full marks in Byzantine history. Beside working, he has many passions: swimming but also skiing and tennis.

In the 1990s he transformed Target Motivation by creating a business unit dedicated to M.I.C.E in Italy and abroad by communicating directly with Italian and European companies. To support the Pharma & Healthcare sector, Target Motivation became PCO and CEM provider.

The business unit that deals with communication concludes the operation.

Target Motivation is today divided into three main business units that interact with each other: Communication & design, logistics & production and organisational and scientific secretariat and includes collaborators throughout Italy and around the world. It offers formats and experiences in step with the times thanks to the team of in-house and freelance creatives and producers.

Alessandro Sbrogiò in his spare time has been creating and exhibiting canvases since 2018, receiving acclaim. Today his works of art are translated into furnishing accessories.