Successful Incentives, Events, Conferences since 1985 in Italy
Successful Incentives, Events, Conferences since 1985 in Italy

+39 041 239 2670

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Automotive Events Company

We get on the power to your event

Tailor-made services for automotive event planning

With thirty years of experience in organizing automotive events, Target Motivation realizes roadshows, dealer events, team building, conventions, product launches, test drives and incentive trips. A complete proposal with customized solutions for competitive consumption for events in Italy and abroad.

Being able to count on the contribution of a team of professionals with in-depth sectoral skills, the company designs and realizes the event by managing the logistic aspect, the development of graphics and support materials and communication.

The planning begins with the study of the concept and continues with the selection of the location and the creation of the set-ups. Each element is studied in detail thanks to the profession of designers, architects and graphic designers who work in synergy to shape the perfect environment for every occasion.

Constantly updated on hi-tech trends, the Design & Technology department of Target Motivation offers innovative presentation methods and the use of innovative technologies for engagement engagement. Photographers and videomakers services photo shoots and short films to publicize and document the event.

By using a multiple network of partners, the company operates on the international scene and mobilizes materials everywhere, without compromising on the quality of service. The experience gained and the excellent relationships with institutions and institutions are a motivation for obtaining the necessary permits for roadshows in the shortest possible time.

The enrichment of the automotive offer is a series of accessory services, ranging from entertainment activities to product launches and events in dealerships, to the creation of test drives with customized road books. Exploiting the collaboration with the most important national circuits and driving schools, the company is in fact test drive on track and off-road with experienced pilots.

Leading companies in the automotive sector have chosen Target Motivation for the planning and coordination of events.


Starting from the study of concept of the event to the research and preparation of the location: we study every detail for your event in Italy and abroad. Thanks to our Design & Technology department, we are always updated on new technologies and can provide you with the most innovative and original solutions, in line with the brand identity.



Participants: 500 guests per each destination Services offered by Target Motivation: location, design and production of set up, preparation of a 2,000 sqm hall, audio / video service, assistance, reception, catering, organizations and transport, technologies and entertainment


Target Motivation takes care of your roadshow with accuracy to make your event unique and unforgettable. Thanks to the experience gained over time and good relations with authorities and institutions, we are able to obtain permits for the use of public land in the shortest possible time and to find selected locations tailored to your needs.


Events: Roadshow in 30 Italian Squares

Services offered by Target Motivation: Development of Communication, graphics and supporting materials; logistics services, permits and ancillary services; truck personalization and management, vehicle handling, pilots.


Thanks to partnerships with the most important Italian circuits and driving schools, we are able to organize test drives on the track and off-road with experienced pilots and trained according to the type of customer, both for 4 and 2 wheels.

In addition to the privatization of roads in Italy, such as the one in Crete Senesi in Tuscany or in the island of Elba or Stresa, we are able to recreate villages in the mountains for driving on dirt roads.

Our team of experts is available to develop the road book that best suits your needs.

Here is the video of the private road in Tuscany:


Event: Car preview and test drive

Services offered by Target Motivation: Development of Communication, graphics and supporting materials; logistics services and ancillary services.


Target Motivation gives its automotive experience and creativity at dealer’s service, to create unique and tailor-made events.

Each event is planned and implemented in every detail in order to create a unique opportunity in which the dealership interacts with its customers outside the usual sales relationship.


Event: Pilot event in three European countries, aimed at top clients, held in dealerships

Services offered by Target Motivation: Development of Communication, graphics and supporting materials; on-site event management and AV service management and set-up; registration management and management platform of the participants; entertainment research (starred chef).


Target Motivation helps you to organize training events dedicated to sales network. We take care of the planning of the format and the organization of the event, the management of the participants and any related services.


Event: Launch event and drive away dealers

Services offered by Target Motivation: Development of Communication, graphics and supporting materials; location scouting; logistics services, permits and ancillary services; external installations and AV service; experiential interaction technology for participants and visitors.


Thanks to an expertise of over 30 years and a team of specialized travel designers, we are able to offer you the best solutions for your incentive travel. Everything is designed and tailor-made, choosing the destination and the most suitable locations for the brand, both in Italy and abroad.


Participants: 120 guests

Event: Event on a Cruise

Services offered by Target Motivation: Development of Communication, graphics and supporting materials; cruise organization; logistics services; team building activities and excursions organization


A team of professional photographers and video makers is available to capture your event.


Event: photoshooting along the streets of Paris

Services offered by Target Motivation: During an international roadshow, we took care of shooting videos and photos along the way.


Design & Technology department of Target Motivation, thanks to the team of designers, architects and graphic designers, also takes care of designing and developing set up for events and exhibition stands. Thanks to our affiliated partners all over Italy, we are able to provide quality service, reducing transport costs. All using the most innovative technologies.


We know that your goal is to have more visibility and generate new leads, for this reason and thanks to collaborations with companies in various sectors, we are able to organize your co-branding event, studying your needs and the type of customers to aim.

CASE HISTORY: France, USA, Emirates

Waldorf Astoria / New York Times / Lamborghini

Event: curated by NYT with workshops and meetings, involving the most important CEOs and Managers of luxury brands globally.

Services offered by Target Motivation: Development of the partnership between the actors involved; test drive organizations for lead generation activities, global joint communication, logistics.

Shall we plan an event together?

Whether it is an event, meeting, convention or other we will be happy to listen to your request
Tell us about your idea

We have contacts all over the world

Network we are part of

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We are good listeners. We transform your ideas into reality. We respect the company's brand identity, but if we can, we go all out for you: we're the ones behind the flying kilometre in the lagoon in Venice, and also the ones who paraded a truck carrying models walking the runway in a spectacular location. We’ve done countless things with our clients: just enquiry us!


Via Torino 151/e

30172 Venezia Mestre (VE) - Italy

Tel. +39 041 2392670

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ECM and EACCME Provider.






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