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Beauty sector, the incidence of events in the relationship with the customer

A turnover worth almost 11 billion and an increase of 7.1% in exports: the cosmetics sector is experiencing a period of recovery. To say it is the Beauty Report 2018 of Cosmetica Italia, a report that reveals a record trade balance of 2.5 billion. A new engagement strategy is taking hold with customers who are increasingly attentive to the qualification of the service. Context in which the organization of cosmetics industry events is crucial.

In addition to being an important showcase for the presentation of new products, beauty events represent a meeting point for consumers in the sector and an opportunity to provide customers with personalized answers. By presenting its offer in a stand set up during a fair or an event, the company offers the user a different experience from that of the traditional store (where salespeople frequently press to push for purchase).

The goal is to create a pleasant and relaxing environment where the customer can test the products and interact calmly with the staff. It is precisely in this that Target Motivation supports beauty companies with a tailor-made cosmetic sector events organization service. Events and stands are made in the face of a careful study, to enhance the brand’s quality and transmit company values.

Why choose Target Motivation for organizing beauty events

Target Motivation organizes and manages product launches, meetings, congresses and conventions, designs stands for trade shows and events. The cosmetic sector event organization offer includes the realization of sales network and team building meetings, which may include motivational activities or focus on staff training.

A team of experts in the sector follows the project at every stage: select the location, manage the logistics and coordinate the entire activity. Charts, art directors and designers collaborate for the construction of the graphics of the event, which is taken care of in every detail, from the concept to the creation of the stand. Graphics and product naming are also studied.

During conventions and congresses, innovative presentation methods were adopted in order to make the event spectacular and leave a vivid memory in the participants’ memory: 3D display options, wearable devices for gesture control and interactive tables.

Target Motivation also develops ad hoc communication projects for entry into the market and brand positioning. The press office of the company activates relations with the media to guarantee the brand constant visibility online and offline.

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