Luxury Events Management

We know how to create exclusive events for luxury

The proposal of Target Motivation as an agency for luxury events

The organization of events is an irreplaceable pawn in the field of luxury. The growing interest in this market has led to an increase in investments in the organization of luxury sector events. The events involved have different purposes, including fashion shows and product launches, but also workshops, conventions and congresses.

Specialized for over 30 years in organizing events, Target Motivation is side by side with luxury companies to create exclusive events in Italy and abroad. An offer that is not limited to planning, but includes the management of each phase of the event.

By virtue of the agreements signed with prestigious hotels, Target Motivation offers exceptional locations for the organization of luxury events at preferential rates. Refined environments in which to enhance the brand and offer guests a memorable experience.

Services for fashion shows, gala dinners and luxury workshops

The organization of the luxury sector events of Target Motivation starts from the design activities. Once the key points of the project have been agreed with the client (location, period, reference audience, etc.), the practices relating to the graphic aspect and the communication begin.

The name and the claim of the event are then studied, designed the graphics and the coordinated image that will be declined on the various supports used. The company then realizes the fittings and takes care of the logistics part. Consolidated relationships with transport companies allow Target Motivation to handle materials all over Italy.

Enrich the offer tailor-made services dedicated to fashion shows. Models castings are arranged, followed by directing and set design, selected DJs to animate the event with appropriate background music. Target Motivation also organizes gala dinners: research the most appropriate location, set up the room and have catering, audio and video services. It also creates emotional videos to be played during the evening. For the workshops, instead, simultaneous translation booths and branded support material are provided.

We also create photoshooting and video making during the event, as well as the management of communication campaigns during and after the event.

Target Motivation is also involved in finding the ideal partners for a successful co-marketing, always in line with the various target groups and using an internal CRM to search for profiles suitable for the participation of luxury events.

The impact of hi-tech in organizing events

Whether it’s the launch of a product or a convention, surprising the audience is essential to leave a vivid memory in the memory of the participants. And it is in order to make every event unforgettable that Target Motivation has developed a section dedicated to technologies.

Always up to date on technological innovations, the Design & Technology department proposes innovative presentation methods to make the event spectacular, including 3D screens and holographic displays. He deals with the development of applications for Oculus Rift and Gear VR for augmented reality and gamification solutions.