Organisation of product launch events, roadshows, test drives, automotive incentives.
Planning and coordination of your event in the automotive sector starting from the declination of the event format and with the support of industry experts.
In the automotive world, Target Motivation has come a long way.
We take care of the production, planning and coordination of every automotive event, proposing innovative solutions up to step with the times.
Today, for example, the industry imperative is to provide innovative and eco-friendly solutions to enhance the value of electric and hybrid vehicle launches. Hence the search for symbolic locations that combine technology and resourcefulness is key to any new format. Even better if the locations are completely “deconstructed”.
Private previews or pre-sellings
Private previews are exclusive events normally planned well in advance in close cooperation with the client.
Pre-sellings can reward top club members with exclusively reserved benefits, or be a valid alternative to global launch events to be repeated in metropolitan areas or cities where brand awareness is higher, or where the brand’s clients are most sensitive to new releases. Just like what we experienced with Lamborghini.
We take care of every detail: from the concept through to installations, as well as luxury or custom gadgets, transfers organised with utmost precision, catering and entertainment.
Roadshows
We have organised numerous roadshows over the years, especially in Alpine destinations such as Alta Badia, Campiglio and Cortina.
When the aim is to promote a new product, our priority is to organise an event allowing potential clients to get to know and try it (by taking a test drive, for example), before they buy.
If, on the other hand, the aim of the roadshow is to increase brand awareness, then it’s best to focus the attention on promoting products through co-marketing activities with partners having the same market positioning as the client. These partners would act as touchpoints to then channel potential end clients from dealers.
Test drives
We have the possibility to use private test drive circuits, where road books will be specifically designed together with experts to be handed out to the participants.
We can arrange – as the fil rouge of the event – for test drive routes that pass through places not only of symbolic value for the brand, but which are also tied in with the event concept.
This type of activity is an experiential event, ideal for the top dealers of a brand, or crucial stakeholders of a company.
With this type of proposal, we give a limited number of people the unique opportunity to drive the vehicle entrusted to us by the manufacturer, along exclusive routes for an entire afternoon or more.
All itineraries are carefully planed and tailor-designed to ensure guests experience the most beautiful and evocative landscapes. Guests are therefore given the opportunity to discover Italian cities and territories, or perhaps even other European locations that lend themselves to this type of event.