Event organization barcelona

Barcelona, unique destination for MICE events

Birthplace of Catalan modernism, Barcelona attracts millions of tourists every year. Visitors are fascinated by the magnificent works of the architect Antoni Gaudí, as well as all the beauties of National Art Museum of Catalonia. Other tourist district is Camp Nou, where millions of soccer enthusiasts go to see Lionel Messi and his companions’ performances. Besides hosting sport events, the stadium is also used for business event organization in Barcelona.

Isokinetic FIFA Medical Centre of Excellence, international leader medical group in sport and orthopedic rehabilitation, has chosen Camp Nou for two consecutive years as location for the International Congress on Sport Rehabilitation and Traumatology (annual appointment organized by Isokinetic).

When we talk about business event organization in Barcelona, we cannot forget the MWC Barcelona (previously called Mobile World Congress), which is held in fair district. It is one of the most important event dedicated to mobile world, an excellence showcase for companies which work in technology field. The 2019 edition registered more than 109 thousand presences, with participants coming from 198 countries.

The Catalan capital city is also the setting for Barcelona Automobile, the international car exhibition which has recently celebrated the centenary.

Why to organize business events in Barcelona with Target Motivation

Barcelona is the perfect destination for MICE events: it is rich in culture and art, it has wide exhibition areas and breakthrough tourist accommodation structures. As far as connections are concerned, El Prat Airport (which is only 10 km distant from the city) is the biggest Catalonian airport, which direct flights to the main cities in the world. In 2018, more than 50 million passengers passed through it.

Therefore, it is not surprising that the Catalan capital city is at the third place in the classification – made by the International Congress and Convention Association (ICCA) – of the most competitive cities in the world as possible congress venue. A prestigious destination, however, is not enough to guarantee the success of the project. Business event organization in Barcelona has to be handled by professional in this field, capable of managing all the necessary procedures for the event.

Target Motivation, event agency which has been working as DMC and PCO from 1985, offers tailor-made services for the realization of meetings, congresses, conventions, product launches and incentive travels. Thanks to a wide network of partners all over Italy, the company works worldwide, taking care of the whole event management.

Target Motivation takes care of each single detail: it studies concept and claim, develops scenography and setup and coordinates logistics. It edits brochures, magazines and company catalogs, developing communication plans on an international level. The Organizing Secretariat contacts guests, collects the registrations and plans the travel of each participant.

Finally, the company organizes team building activities and excursions, in order to let the participants live the atmosphere of a fascinating city.