Event organization Madrid

Why Madrid is the right location for your company event

 “As for strolls, as for theaters and shows, Madrid is undoubtedly one of the first cities in the world”. Edmondo De Amicis gave this description to the Spanish capital city, symbol of elegance (as testifies by the palaces of the Madrid of the Hapsburgs) and culture. Today the city stands out also in another field, the one of MICE events (Meetings, Incentives, Conferences and Exhibitions). In 2018 business event organization in Madrid registered more than 165 events.

Madrid is in the third place in the world chart of the most active cities for MICE activities. These data were given by ICCA (International Congress and Convention Association), which has recently published the report related to this field in 2018.

There are many factors which allowed Madrid to become one of the most requested destination for the organization of congresses, conventions and meetings. Companies looking for location for their events consider the quality of the hotels, as well as the capacity of congress venues and exhibition areas. And, from this point of view, the Spanish capital city, meets every need.

Certainly cultural heritage plays its part: inviting guests in a city which is rich in art represents a plus. Also in this case Madrid has no competitors: the Royal Palace is a wonderful example of baroque architecture, whereas the Prado Museum guards works of artists such as Goya, Velázquez, Rubens and Tiziano.

Aiming at the organization of business event in Madrid means choosing an extraordinary location. But how to choose the perfect agency? Reliability, experience and tailor made services are essential requirements for an international operator like Target Motivation. The company has been working as DMC and PCO for 30 years. It realizes meetings, congresses, conventions, product launches, roadshows, team buildings and incentive travels all over Italy.

Target Motivation’s services for event organization in Madrid

Target Motivation established a network of selected partners all over Italy called TAM Net, which supports our company in the organization of event abroad. It is exactly thanks to this network that Target Motivation is capable of offering an excellent service for the organization of business events in Madrid.

The project is tailor made according to client’s need, respecting budget and deadline. Every details is handled by a team of experts in event management, who plan the event and coordinate the necessary activities for its realization.

Moreover, the company offers a high-profile service of organizing secretariat: it contacts guests, books hotel onsite, plans travels and transfers of participants. The presence of partners on site guarantees the quick management of bureaucratic and administrative aspects.