Organisation of Digital and Hybrid Events for Companies and Institutions

These combine the best of physical and virtual events, creating unique and exclusive experiences for those who attend, while being open to the world via the web.

At Target Motivation, we are strong advocates of so-called hybrid events, in which a portion of the participants physically attend (at the company headquarters or a venue specifically selected for a product launch, for example), and the remaining participants are connected by remote from all over the world.

We use a proprietary platform that can be modified by the technical/IT team to suit client requirements and business needs. We can therefore adapt the look of the platform to the company’s identity, using its mood board and applying it to every setting and all the graphics. But above all, with Engage 3D we can design entire virtual environments.

But what if companies don't want to abandon the usual live presentation of their products?

Engage 3D is a flexible solution that can adapt to various needs, and which also offers the possibility for hybrid product launches. This entails a physical installation available to part of the guests, who of course receive staggered invitations so as to avoid overcrowding; the installation is then also reproduced in 3D and possibly enriched with additional content that can be enjoyed online by a broader audience.

Every object is faithfully recreated (samples, brochures, entire collections, medicines...), and is done so three-dimensionally, inserted in a virtual environment that can be customised in every detail, and even reproducing special venues such as trade fair halls, hotel environments, or even immersive settings such as the central squares of the most famous cities.

Buyers or the company’s sales force create an avatar with which to explore the different environments and interact with the objects: for example, they can have a 360-degree view of the objects or their internal structure, taking a closer look at the materials used to make them, or the parts used to build them, which can also be taken apart and put back together again.

Another important aspect for buyers and the company's collaborators is the possibility to ask questions directly to the speakers or product managers.

Moreover, participants can also take part in custom-designed team building activities. These involve playful experiences (quizzes and other types of games designed to strengthen team spirit, albeit by remote), and also adventurous team building in the flesh.