Format: The Value of Nature

In synergy with the place chosen for the event (the chosen venue was on the Lake Como), we proposed an immersive set-up to create a dialogue with the natural territory environment.

In the main areas of the venue, transparent glass-cases have been created to reveal the nature that surrounds the lake.

Each suspended display case, positioned at variable heights, allowed the participants to feel immersed in the territory discovering the flora of the lake with a different eye.

The set-up helped to observe, touch and smell the main elements of the Lario ecosystem, from a different point of view. In facts, with this set-up you participants had experienced the Como lake environment without walking on the ground but enjoying the flora from a different height.

This special greenery set up will be completely reused.

As an alternative to this “live” format, a highly technological setting was proposed, a mood-board where Nature and Technology meet, referring to the same message: care of the environment.