Successful Incentives, Events, Conferences since 1985 in Italy
Successful Incentives, Events, Conferences since 1985 in Italy

+39 041 239 2670

Home » Industries » Event Organisation for the Automotive Sector

Event Organisation for the Automotive Sector

Organisation of product launch events, roadshows, test drives, automotive incentives.


Planning and coordination of your event in the automotive sector starting from the declination of the event format and with the support of industry experts.


In the automotive world, Target Motivation has come a long way.

We take care of the production, planning and coordination of every automotive event, proposing innovative solutions up to step with the times.

Today, for example, the industry imperative is to provide innovative and eco-friendly solutions to enhance the value of electric and hybrid vehicle launches. Hence the search for symbolic locations that combine technology and resourcefulness is key to any new format. Even better if the locations are completely “deconstructed”.


Private previews or pre-sellings

Private previews are exclusive events normally planned well in advance in close cooperation with the client.

Pre-sellings can reward top club members with exclusively reserved benefits, or be a valid alternative to global launch events to be repeated in metropolitan areas or cities where brand awareness is higher, or where the brand’s clients are most sensitive to new releases. Just like what we experienced with Lamborghini.

We take care of every detail: from the concept through to installations, as well as luxury or custom gadgets, transfers organised with utmost precision, catering and entertainment.


We have organised numerous roadshows over the years, especially in Alpine destinations such as Alta Badia, Campiglio and Cortina.

When the aim is to promote a new product, our priority is to organise an event allowing potential clients to get to know and try it (by taking a test drive, for example), before they buy.

If, on the other hand, the aim of the roadshow is to increase brand awareness, then it's best to focus the attention on promoting products through co-marketing activities with partners having the same market positioning as the client. These partners would act as touchpoints to then channel potential end clients from dealers.

Test drives

We have the possibility to use private test drive circuits, where road books will be specifically designed together with experts to be handed out to the participants.

We can arrange – as the fil rouge of the event – for test drive routes that pass through places not only of symbolic value for the brand, but which are also tied in with the event concept.

This type of activity is an experiential event, ideal for the top dealers of a brand, or crucial stakeholders of a company.

With this type of proposal, we give a limited number of people the unique opportunity to drive the vehicle entrusted to us by the manufacturer, along exclusive routes for an entire afternoon or more.

All itineraries are carefully planed and tailor-designed to ensure guests experience the most beautiful and evocative landscapes. Guests are therefore given the opportunity to discover Italian cities and territories, or perhaps even other European locations that lend themselves to this type of event.

Our services

Segreteria organizzativa

Back office event-secretariat

Rely on Target Motivation to manage the admin and back office secretariat of your event:

  • We send invitations and follow-up event messages to attendees;
  • We prepare rooming lists and take care of anything starting from food restrictions;
  • We select and book one or more hotels based on the number of participants;
  • We prepare and send thank-you letters to participants;
  • We issue the ticket office and take care of the strategic organization of the trip;
  • We manage the arrival and departure logistics with our booking pilot and ground escort;
  • We coordinate the services with the staff in charge of following your event step by step.
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    We are always up to date on the latest market developments and hotel offers. Target Motivation works closely with hotel chains, accommodation providers and international networks that guarantee preferential rates.


    Local experts and accredited professionals accompany guests and help manage events coordinated by Target Motivation project managers and logistics staff


  • National and international TICKET OFFICE: train and flight ticketing

    We are always on the hunt for unique experiences to propose to clients: from useful gadgets to technological solutions that add value to the event.
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Automotive_Allestimento di lancio prodotto

From the concept to special set-ups

Together with our professionals from the design & event-communication team, we design and plan scenography and special set-ups for events starting from the concept of the event and the type of event.

In particular, starting from the format, we take care of:

  • scenography, set-ups for events such as conventions and product launches,
  • immersive set-ups and 3D holograms,
  • design & luxury fittings, stands.

We therefore create customised spaces within the location chosen for the event itself.

Furthermore, with the organization of digital or hybrid events, we design virtual exhibition stands. Thanks to the latest technologies and our ENGAGE 3D platform, the possibilities are almost endless. Using virtual reality to bring the delegates even inside the exhibition spaces.


Green installation. Always eco-friendly, even in the Automotive Sector

Today, it is more important than ever to take up the challenge of focusing on the environment and social sustainability right from the early stages of an event.

Although nowadays most events are developed around the concept of eco-sustainability, their organisation itself often generates large amounts of waste. And all too often, this is waste that cannot necessarily be sorted for recycling.

Target Motivation recovers and reuses the installations or else makes them low-impact, out of cardboard for example.

The creative designers in Target Motivation’s “Graphics and Communications” team identify creative, innovative, and eco-friendly design solutions that favour eco-friendly, economical and recycled primary materials.

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Allestimento Green


Via Torino 151/e

30172 Venezia Mestre (VE) - Italy

Tel. +39 041 2392670

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ISO 9001 certification, Model 231, ECOVADIS certification.

ECM and EACCME Provider.






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