In the automotive world, Target Motivation has come a long way.
We take care of the production, planning and coordination of every automotive event, proposing innovative solutions up to step with the times.
Today, for example, the industry imperative is to provide innovative and eco-friendly solutions to enhance the value of electric and hybrid vehicle launches. Hence the search for symbolic locations that combine technology and resourcefulness is key to any new format. Even better if the locations are completely “deconstructed”.
Private previews are exclusive events normally planned well in advance in close cooperation with the client.
Pre-sellings can reward top club members with exclusively reserved benefits, or be a valid alternative to global launch events to be repeated in metropolitan areas or cities where brand awareness is higher, or where the brand’s clients are most sensitive to new releases. Just like what we experienced with Lamborghini.
We take care of every detail: from the concept through to installations, as well as luxury or custom gadgets, transfers organised with utmost precision, catering and entertainment.
We have organised numerous roadshows over the years, especially in Alpine destinations such as Alta Badia, Campiglio and Cortina.
When the aim is to promote a new product, our priority is to organise an event allowing potential clients to get to know and try it (by taking a test drive, for example), before they buy.
If, on the other hand, the aim of the roadshow is to increase brand awareness, then it's best to focus the attention on promoting products through co-marketing activities with partners having the same market positioning as the client. These partners would act as touchpoints to then channel potential end clients from dealers.
We have the possibility to use private test drive circuits, where road books will be specifically designed together with experts to be handed out to the participants.
We can arrange – as the fil rouge of the event – for test drive routes that pass through places not only of symbolic value for the brand, but which are also tied in with the event concept.
This type of activity is an experiential event, ideal for the top dealers of a brand, or crucial stakeholders of a company.
With this type of proposal, we give a limited number of people the unique opportunity to drive the vehicle entrusted to us by the manufacturer, along exclusive routes for an entire afternoon or more.
All itineraries are carefully planed and tailor-designed to ensure guests experience the most beautiful and evocative landscapes. Guests are therefore given the opportunity to discover Italian cities and territories, or perhaps even other European locations that lend themselves to this type of event.
Rely on Target Motivation to manage the admin and back office secretariat of your event:
HOTEL & VENUE
We are always up to date on the latest market developments and hotel offers. Target Motivation works closely with hotel chains, accommodation providers and international networks that guarantee preferential rates.
HOSTESSES & GUIDES
Local experts and accredited professionals accompany guests and help manage events coordinated by Target Motivation project managers and logistics staff
Together with our professionals from the design & event-communication team, we design and plan scenography and special set-ups for events starting from the concept of the event and the type of event.
In particular, starting from the format, we take care of:
We therefore create customised spaces within the location chosen for the event itself.
Furthermore, with the organization of digital or hybrid events, we design virtual exhibition stands. Thanks to the latest technologies and our ENGAGE 3D platform, the possibilities are almost endless. Using virtual reality to bring the delegates even inside the exhibition spaces.
Today, it is more important than ever to take up the challenge of focusing on the environment and social sustainability right from the early stages of an event.
Although nowadays most events are developed around the concept of eco-sustainability, their organisation itself often generates large amounts of waste. And all too often, this is waste that cannot necessarily be sorted for recycling.
Target Motivation recovers and reuses the installations or else makes them low-impact, out of cardboard for example.
The creative designers in Target Motivation’s “Graphics and Communications” team identify creative, innovative, and eco-friendly design solutions that favour eco-friendly, economical and recycled primary materials.
Via Torino 151/e
30172 Venezia Mestre (VE) - Italy
Tel. +39 041 2392670