Successful Incentives, Events, Conferences since 1985 in Italy
Successful Incentives, Events, Conferences since 1985 in Italy

+39 041 239 2670

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Event Organisation for the Healthcare & Pharma Sector

Organisation of events, product launches and congresses for the pharmaceutical and healthcare sector as well as training courses for professionals within the industry.


Planning and coordination of your event in the healthcare and pharma sector starting from the event format and with the support of industry key opinion leaders.


Target Motivation supports pharmaceutical companies and medical-scientific associations in organising their events, moving their delegations around the world, and organising meetings – even in digital form – and product launches. Target Motivation has worked closely with the medical and scientific community since the company was founded in the 1980s, making it extremely familiar with the needs and opportunities of this industry.

Target Motivation is a PCO - Professional Congress Organiser and has created an entire division dedicated to the organisation of events for the conference sector, developing ad hoc solutions for pharmaceutical, biomedical and medical device companies, as well as supporting medical-scientific companies and clients of associations through the design and organisation of meetings and CMEs based on specific objectives shared with the organisations.

Target Motivation also involves sponsors in training courses or international conferences with the aim of attracting stakeholders within the industry.

Moreover, event design, new technologies and aggregative formats such as networking, help to forge stronger collaborations and bring the scientific community closer together.

Our services

Scientific secretariat

  • We contact speakers to collect participants’ CVs, abstracts, papers and posters.

  • We prepare and share learning questionnaires with experts.

  • We prepare and send the ministerial and administrative documentation.

  • We register the course and pay the ministerial fee.

  • We compile the final ministerial report.

  • We print and issue the certificate of attendance and CME credits.

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Admin and backoffice team

  • We support the scientific committee in defining the program and selecting the lecturers/speakers.

  • We assign the topics to be examined during lectures in CME courses.

  • We update the scientific director.

  • We convene briefing meetings with the teaching staff and speakers.

  • We send out invitations and follow up delegates.

  • We collect the registration data for courses, conferences and other events (social dinners, for example).

  • We prepare and send thank-you letters.

  • We identify the facility and book it.

  • We select and book hotels.

  • We issue tickets and look after the strategic organisation of travel.

  • We manage inbound and outbound logistics with our booking pilot.

  • We organise dinners, transfers, and coordinate other services.

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    We are always up to date on the latest market developments and hotel offers. Target Motivation works closely with hotel chains, accommodation providers and international networks that guarantee preferential rates.


    Local experts and accredited professionals accompany guests and help manage events coordinated by Target Motivation project managers and logistics staff


  • National and international TICKET OFFICE: train and flight ticketing

    We are always on the hunt for unique experiences to propose to clients: from useful gadgets to technological solutions that add value to the event.
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Product Launches

The pharmaceutical industry is one of the most innovation-driven sectors. Research and development play a crucial role, enabling new ways of bringing innovative products to the market and treating the greatest number of diseases. We at Target have extensive experience launching many pharmaceutical products on the market through events, always proposing solutions inspired by technology.

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From the concept to special set-ups

Together with our team of event graphics and communications professionals, we also design and plan exhibition spaces at medical and scientific congresses and conferences. Specifically, we look after:

Special set designs and set-ups for events such as conventions and product launches,

  • immersive installations,
  • design and luxury installations,
  • exhibition stands,

For several years, international medical-scientific congresses and conferences have often included a special exhibition area where producers of scientific equipment can meet and greet the academic world (professors, specialists and doctors). We therefore create customised spaces within the venue selected for the main event.

We also design virtual exhibition stands for digital or hybrid events. Thanks to the latest technologies and our ENGAGE 3D platform, the possibilities are truly endless. Virtual reality can also be used to bring delegates into the exhibition spaces.

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Green installation. Always eco-friendly, even in the Pharma and Healthcare sector

Today, it is more important than ever to take up the challenge of focusing on the environment and social sustainability right from the early stages of an event.

Although nowadays most events are developed around the concept of eco-sustainability, their organisation itself often generates large amounts of waste. And all too often, this is waste that cannot necessarily be sorted for recycling.

Target Motivation recovers and reuses the installations or else makes them low-impact, out of cardboard for example.

The creative designers in Target Motivation’s “Graphics and Communications” team identify creative, innovative, and eco-friendly design solutions that favour eco-friendly, economical and recycled primary materials.

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Allestimento Green


Via Torino 151/e

30172 Venezia Mestre (VE) - Italy

Tel. +39 041 2392670

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ISO 9001 certification, Model 231, ECOVADIS certification.

ECM and EACCME Provider.






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