Storytelling and sustainability are at the heart of communication strategies in the fashion and luxury sector.
That’s right, even the luxury sector, as proven on the Milanese runways of some of the greatest fashion brands who have made Italian manufacturing history.
The fashion industry has set itself the goal of recovering pre-Covid sales and a return to normality, or rather a “new normality” in buying trends, and therefore the industry’s total recovery.
At Target Motivation, we have always stood by the fashion, luxury jewellery and luxury industries, looking after all aspects of events including fashion shows, roadshows, openings, conferences, advertising photo shoots: from the concept to backstage, as well as lighting, sound, music, cat-walk, seating, catering, security services, hostesses, reception and administrative services, transfers and travel, videos and photography.
Drawing on our experience in organising logistics and communications for events, also thanks to our expertise in designing installations and stage sets, as well as trade fair stands, we expertly manage the entire production of luxury and fashion events, leaving no detail to chance.
Rely on Target Motivation to manage the admin and back office secretariat of your event:
HOTEL & VENUE
We are always up to date on the latest market developments and hotel offers. Target Motivation works closely with hotel chains, accommodation providers and international networks that guarantee preferential rates.
HOSTESSES & GUIDES
Local experts and accredited professionals accompany guests and help manage events coordinated by Target Motivation project managers and logistics staff
Together with our professionals from the design & event-communication team, we design and plan scenography and special set-ups for events starting from the concept of the event and the type of event.
In particular, starting from the format, we take care of:
We therefore create customised spaces within the location chosen for the event itself.
Furthermore, with the organization of digital or hybrid events, we design virtual exhibition stands. Thanks to the latest technologies and our ENGAGE 3D platform, the possibilities are almost endless. Using virtual reality to bring the delegates even inside the exhibition spaces.
Today, it is more important than ever to take up the challenge of focusing on the environment and social sustainability right from the early stages of an event.
Although nowadays most events are developed around the concept of eco-sustainability, their organisation itself often generates large amounts of waste. And all too often, this is waste that cannot necessarily be sorted for recycling.
Target Motivation recovers and reuses the installations or else makes them low-impact, out of cardboard for example.
The creative designers in Target Motivation’s “Graphics and Communications” team identify creative, innovative, and eco-friendly design solutions that favour eco-friendly, economical and recycled primary materials.
Via Torino 151/e
30172 Venezia Mestre (VE) - Italy
Tel. +39 041 2392670