Successful Incentives, Events, Conferences since 1985 in Italy
Successful Incentives, Events, Conferences since 1985 in Italy

+39 041 239 2670

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Italian DMC

Target Motivation, the formula for organizing successful events

arget Motivation is the leading Italian DMC, based in Venice, Milan and Rome, with more than 30 years of experience. We specialize in travel leisure and in the MICE industry, creating Meetings, Incentives, Conferences and Exhibitions for national and international brands throughout Italy. 

Each of our work starts with a deep passion and knowledge for our country, that allow us to create unique events across the “Bel Paese”, whether it’s a leisure trip, a conference or an exhibition stand. Italy stands out for its architecture, history, culture, design, fashion and fascinating scenery, as well for its wine and food, that are the perfect setting for each kind of business trip or event, and we know it. Our aim is to create a local and authentic experience for the participants.

The second stage is the planning of the event: we can handle every detail, from the smallest to the largest, creating tailor-made services. We always work in compliance with our clients’ desires, objectives and budget. In effect we can rely on a big supplier network (hotels, restaurants, catering, transportation companies, tour guides, local attraction)  we created in 30 years of activity, that allows us to realize every project with the highest quality and the lowest rate. 

Our services as Italian DMC

Our internal business units are made of professional and multilingual staff, passionate about travel and tourism, but most important, about cultures and people. They can support you for any need, from the early stages. 

Logistics, transport services, transfers

We have an internal business unit fully dedicated to logistic, that manages each detail of your event, finding the perfect venue, transfers, tickets, audio-video services and also managing the relationship with each participant.. We have a reliable network of hotels and accomodation, as well as restaurants, venues, museums, conference rooms, in all the biggest Italian cities, from Venezia, Verona, Milan, to Florence, Rome, Naples, Bari and so on. 

Event Planning

Our Italian DMC can plan every kind of event: Corporate Meetings, Seminars, incentives or private travels, big conferences or exhibitions, for different industries like pharma, finance, automotive, high-tech, fashion, luxury, food and décor.


Our Team of architects and designers can work for you to create stand installations for trade fairs or for your internal event. They can adapt to any size or situation. 

Graphics and communication

Communication can make the difference when launching a new product. That’s why we have a team of copywriters, designers, video makers to handle social media, email marketing, graphic communication, video & photo shooting, 3D design, press office for your event.

Private tours with our Tuscany DMC

We build 100% tailor made and authentic experiences,  satisfying our clients’ objectives and desires. We create group tours or VIP tours or for incentive travels.

Shall we plan an event together?

Whether it is an event, meeting, convention or other we will be happy to listen to your request
Tell us about your idea

We have contacts all over the world

Network we are part of

Book a free consultation

We are good listeners. We transform your ideas into reality. We respect the company's brand identity, but if we can, we go all out for you: we're the ones behind the flying kilometre in the lagoon in Venice, and also the ones who paraded a truck carrying models walking the runway in a spectacular location. We’ve done countless things with our clients: just enquiry us!


Via Torino 151/e

30172 Venezia Mestre (VE) - Italy

Tel. +39 041 2392670

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ISO 9001 certification, Model 231, ECOVADIS certification.

ECM and EACCME Provider.






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