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Convention Molteni with Product Launch, Venice

Molteni, an Italian pharmaceutical company, held a convention in Venice during the 2019 Venice Film Festival.

The entire event was effectively focused on cinema.

A stage was built for the occasion with several 3-sided LED screens to fully immerse the delegates, just as if the spectator were actually at the Film Festival.

Every speech was preceded by a short film about a great, critically acclaimed film, introducing each person’s corporate report and making the speakers’ presentations even more engaging.

The convention also included a product launch.

Target Motivation organised: installations, printed materials for the event and gadgets. It also managed logistics (from the choice of location to the boat trips) and organised the gala dinner at La Fenice in Venice.

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